Im currently a third year fashion student and when briefed to design a new collection range for an aspiring retailer, Whistles seemed the first port of call. Ever since Jane Shepherdson (previous brand director at TOPSHOP - interesting to note she resigned a week after Phillip Green's deal with Kate Moss) took to the helm the previously mumsie retailer has transformed to contemporary, design led brand. The new Autumn Winter 10/11 collection is flawless, from the silhouettes, styling, colour palette, it hits the nail on the head. It looks as though Shepherdson has managed to take her previous loyal TOPSHOP army and design for their new working wardrobe with effortless cool. I cant wait to get a job..
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